Overview

In India the Retail Banking scenario has modified the market from a seller’s market to a buyer’s market, which is also known as consumer banking, comprises the services that a bank offers to the general public. It has been the focus of the banking industry across the world.  It refers to the dealing of commercial banks with individual customers, both on liabilities and assets sides of the balance sheet. The innovation of new banking products, which cater to the banking needs of individual customers, is the force behind the constant growth of retail banking. Retail banking in any economy is characterized by multiple products, multiple channels and multiple customer groups. It has immense opportunities in a growing economy like India