Model Code of Conduct for the Direct Selling Agents (DSAs)

Model Code of Conduct for the Direct Selling Agents (DSAs) is a non-statutory code issued by Indian Banks' Association, a voluntary association of Banks in India for adoption and implementation by DSAs while operating as Agents of Banks and Financial Institutions.

  • Applicability

    Upon adoption and inclusion as part of agreement between XXXBank and the DSA, this code will apply to all persons involved in marketing and distribution of any loan or other financial product of the XXXBank. The Direct Selling Agent (DSA) and its Tele-Marketing Executives (TMEs) & field sales personnel, namely, Business Development Executives (BDEs) must agree to abide by this code prior to undertaking any direct marketing operation on behalf of the bank. Any TME/BDE found to be violating this code may be blacklisted and such action taken be reported to the bank from time to time by the DSA. Failure to comply with this requirement may result in permanent termination of business of the DSA with XXXBank and may even lead to permanent blacklisting by the industry.

    A declaration to be obtained from TMEs and BDEs by the DSAs before assigning them their duties is annexed to this Code.

Telephonic contact must normally be limited between 0930 Hrs and 1900 Hrs. However, it may be ensured that a prospect is contacted only when the call is not expected to inconvenience him/her.

DSA should respect a prospect's privacy. The prospect's interest may normally be discussed only with the prospect and any other individual/family member such as prospect's accountant/secretary /spouse, authorized by the prospect.

TME/BDE's must not accept gifts from prospects or bribes of any kind. Any TME/BDE offered a bribe or payment of any kind by a customer must report the offer to his/her management.

Any communication sent to the prospect should be only in the mode and format approved by the Bank.

to be obtained by the DSA from TMEs/ BDEs employed by them

Re: Code of Conduct

Dear Sir,

I am working in your company as a . My job profile, inter-alia, includes offering, explaining, sourcing, and assisting documentation of products and linked services to prospects of XXXbank.

In the discharge of my duties, I am obligated to follow the Code of Conduct attached to this document.

I confirm that I have read and understood and agree to abide by the Code of Conduct. I further confirm that the trainer mentioned below has explained the contents in full to me.

In case of any violation, non-adherence to the said Code, you shall be entitled to take such action against me as you may deem appropriate.

Signed on this day of 20

Signature Name Agency

Signature of Trainer Name Company